|
Produced by: Tawzer Dog Videos
Copyright: 2009
Taped at IACP 2007
Running time: 1 hr 30 min
----------------------------------------
► Publications: so much
more than free advertising
► Location, Location, location: identifying
the right opportunities to get your message heard
► Reaching reporters: how to help the
newsmakers help you
► News Releases 101: What is newsworthy?
► Generating story ideas
Jill Skorochod has successfully
taught hundreds of families how to train their dogs to become safe,
well-mannered family pets. Before becoming a dog-training instructor,
Jill spent more than 15 yrs in corporate communications, where she
specialized in influencing media outlets (radio, TV, print, and online)
to cover the stories her clients wanted heard, by making messages
newsworthy and memorable. Jill has managed communications for many
manufacturers such as IT firms, telecommunications networks,
pharmaceutical and healthcare companies, governments, theme parks and
politicians. Teaching other canine professionals about her first love,
communications, has given Jill the opportunity to combine her
professional skills with her love of dogs. A firm sponsor of
professional development, Jill is proud to serve on the Board of
Directors of the International Assoc of Canine Professionals. |
